Appearance

E-commerce,
operations &
practical problem solving.

Helping founder-led businesses make the everyday work better, and put the right systems in place to grow.

How I can help Explore the work

Make it work.

From a process that needs fixing to an operation that needs room to grow.

01 / Operations

A better everyday.

Clearer processes, fewer workarounds and more time for the business.

E-commerce operations →02 / Fulfilment

Room to grow.

Warehouses, fulfilment partners and the practicalities of selling in new markets.

Fulfilment & growth →03 / Systems

Joined-up thinking.

Shopify storefronts and operational tools that support how you actually work.

Shopify & systems →

Selected work.

Built on experience.

At Yvonne Ellen, I helped build the operations behind a growing homeware brand.

5 → 400
orders a day, from the start to peak
3 countries
with stock on the ground
3 storefronts
for the UK, US and rest of world

Earlier ventures in film, PR and retail are part of my background →

Let’s talk

What needs
working through?

Tell me a little about your business, what’s getting in the way and what you’d like to change.

timothymfisher@hotmail.com

Email me directly, or copy the address into your preferred email service.

Services

Practical help.
From the inside out.

For founder-led e-commerce businesses that need things to run better, or are ready for the next stage.

01 / Operations

E-commerce
operations.

When the day-to-day is taking over.

Orders are growing, but so are the workarounds. I help you understand where the friction is and put practical processes in place.

  • Review how orders, stock and customer issues move through the business.
  • Improve workflows, responsibilities and handovers.
  • Work through a specific operational problem and put the agreed changes into practice.

The aim: a clearer way of working that your team can use every day.

See the operations behind Yvonne Ellen →
02 / Fulfilment

Fulfilment
& growth.

When you’re outgrowing the way you ship.

Moving from packing in-house to a fulfilment partner, or holding stock in another market, involves more than choosing a warehouse.

  • Review your current fulfilment setup and what needs to change.
  • Define requirements, compare partners and plan the handover.
  • Work through packaging, stock movements and international fulfilment.

The aim: a workable transition, with the details considered before orders start moving.

From a market stall to three continents →
03 / Systems

Shopify &
connected systems.

When your tools need to work together.

Your storefront is one part of the operation. I help make it fit the stock, fulfilment and everyday processes behind it.

  • Review and improve Shopify storefronts and product organisation.
  • Plan storefronts for different markets.
  • Identify gaps between tools and reduce avoidable manual work.

The aim: systems that support the business, with a clear plan for what to improve.

Explore an earlier Shopify build →
Working together

Start with the problem.

You don’t need a finished brief. Tell me what’s happening, what you’ve tried and where you want to get to. We can work out the right scope from there.

I work as a consultant and, where there’s a fit, as an equity partner.

Let’s talk

About me.

Founder of Wilfreds.shop.
E-commerce fulfilment specialist.
NCTJ-trained journalist.

Experience

January 2023 – present

Founder

September 2014 – October 2022

Growth & operations

  • Joined in 2014 as the business’s first employee, helping build it alongside my graduate editorial scheme.
  • Played a central role in its growth, with my responsibilities evolving as the business developed; later became Director of Operations.
  • Worked across wholesale and retail sales, distribution, client relationships, marketing and team leadership.
  • Helped expand the business through retailers including Liberty and Anthropologie, alongside Not On The High Street and Etsy.
  • Stepped away amicably in October 2022 and retain an interest in the business.
  • Explore my work at Yvonne Ellen →
August 2014 – April 2017

Editorial Training Scheme

  • Joined the Daily Mail’s graduate editorial training scheme.
  • Earlier work experience in 2012 included MailOnline news and the RightMinds political section: researching stories, preparing pictures and captions, and taking articles through to publication under tight deadlines.
July – September 2011

Summer Intern

July – September 2010

Summer Intern

Earlier ventures & experience
From January 2016 · historical role

CF Commercial Property Consultants

  • Marketing, PR and media communications alongside research analysis.
  • Work included social and brand strategy, market research, database management, pitch writing and field research.
  • Read more about the work →
August 2013 – December 2014

BoxSweet

  • Led the relaunch of a sweet-shop e-commerce business, building a Shopify store with more than 200 products and writing HTML, CSS and JavaScript for the storefront.
  • The venture did not succeed commercially, but taught me a great deal about product presentation, distribution and starting a business.
  • Explore the Shopify build →
April 2008 – December 2009

BuyACredit · PR & media

  • Handled press outreach and media enquiries for school friends raising funds for a feature film.
  • The project attracted national and international coverage, with supporters including Stephen Fry, Jude Law, Whoopi Goldberg and Joanna Lumley.
  • See the coverage & campaign videos →
2005 – 2009

Focal Point Productions

  • Started a video production company with school friends, filming weddings and events and producing an official school promotional film.
  • An early experience of finding customers, taking initiative and making something people would pay for.
  • Watch selected films →
October 2010 – December 2014

Sales Assistant

Uxbridge

Education

September 2013 – June 2014

MA in Newspaper Journalism

2010 – 2013

Bachelor’s degree in Political Science

  • Arranged talks with MPs including Kenneth Clarke and Lilian Greenwood.
  • Organised a trip for more than 100 people to the European Parliament in Brussels.
Projects /

Illustrative project artwork. Original videos and press coverage are credited to their sources.

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